White Papers
The S2 Research Marketing Agency and Client Goals, Objectives and KPIs survey measured how both clients and communications firms feel about marketing measurement in 2021. The survey revealed several insights that, when employed in a marketing agency setting, can help those teams attract and retain more clients, and produce more meaningful marketing (as valued by the clients) as a result.
Read More
The S2 Research Survey of Marketers was recently honored by the Public Relations Society of America’s Las Vegas Valley Chapter with a Pinnacle Award! Be sure to download your free copy of The Survey of Marketers Content Marketing Case Study to see how it was done!
Read More
The newest FREE White Paper from S2 Research is now available! The S2 Research Marketing DECISION MAKERS & MARKETING FIRM Relationships Survey dove deep into several important facets of the client and marketing agency relationship. The study engaged with more than 350 marketing decision maker individuals at companies that have worked with marketing firms in the past, ranging across various industries and company size, with questions pertaining to agency satisfaction and the role of marketing firms moving forward.
Read More
Writing a buyer persona can be intimidating, especially now that the world has gone fruitloops. To help marketers counter that challenge, I’ve written a step-by-step process to writing buyer personas using survey data. Why surveys? Well, now is a bizarre time in the world, and surveys are a great way to work your way around the clutter to discover the right insights. Follow along, and be sure to download the free companion Sample Buyer Persona too
Read More
I examined the responses of more than 250 marketers to uncover some of the hidden insights about how in-house marketers and marketing firms are all thinking about the world and the impacts of the Coronavirus. Be sure to check out the FREE report!
Read More
All marketers can agree, not all marketing is equal. But how exactly do members of the marketing industry really feel about the value of various commonly-used marketing tactics? That’s what S2 Research set out to explore in this April 2020 Survey of Marketers.
Read MoreS2 Research has put together a special White Paper to help you get started with market research for your marketing planning process. In it, we’ve included six simple research tactics you can employ right away to help get your marketing planning process kicked off the right way. You’ll also find a few additional surprises and bonuses, so be sure to keep a look out!
Read More
